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As of December 2024, Brisbane was home to one of the highest concentrations of luxury hotels in Australia, with just under ** percent of the hotels falling into the luxury category. Brisbane's hotel mix also includes a significant proportion of midscale and upper midscale options, accounting for about ** percent of the city's total hotel landscape. 

Australia's domestic tourism trends

Brisbane not only boasts an impressive array of luxury hotels, but ranks third in popularity among domestic overnight visitors across leading local destinations in Australia. Sydney and Melbourne lead as the most-visited destinations, with Brisbane following closely behind. This ranking aligns with spending patterns, as Melbourne and Sydney also dominated in terms of domestic overnight visitor expenditure in 2024, with tourists spending over ** billion Australian dollars respectively in these cities. Expenditure in Brisbane came to just shy of *** billion Australian dollars during the same period.

Online booking preferences in Australia

When travelers plan their stays in Brisbane and other Australian cities, online platforms play a crucial role in the booking process. Booking.com emerged as the preferred choice for hotel and private accommodation reservations among Australian consumers, followed by Airbnb. For those seeking package holiday bookings, booking.com also takes the lead, followed by Expedia. These online booking trends highlight the importance of digital platforms in shaping the travel experiences of both domestic and international tourists and connecting visitors with diverse hotel offerings.