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In 2025, Victoria’s capital, Melbourne, came out on top as Australia’s Airbnb hub, home to the highest number of Airbnb listings across the Australian cities and regions represented, with over * listings. Sydney and the Gold Coast also emerged as Airbnb powerhouses in the country, with the next highest listing volumes that year.

Which Airbnb locations are proving most profitable?

Airbnb is one of the most popular online travel accommodation booking brands among Australians, according to a 2025 survey. While Melbourne leads in sheer Airbnb listing numbers, other regions are proving more lucrative for Airbnb hosts regarding income. Noosa Heads in Queensland generated the highest annual Airbnb revenue countrywide, exceeding ** Australian dollars. Surfers Paradise and the Sunshine Coast followed closely, indicating that Queensland’s coastal areas show promising returns for Airbnb hosts as they are popular among holidaymakers looking for short-term rentals.

Occupancy rates and average daily charges

Yet, it was Perth that had the highest occupancy rate across Australia’s key Airbnb markets, with an ** percent average, with Airbnb rentals in areas like Surfers Paradise, Brisbane, and the Gold Coast also enjoying high occupancy. This high occupancy rate in Perth may be attributed to a balanced supply and demand in the market. Mornington Peninsula had the highest average Airbnb daily rates across Australia’s cities and regions, with Noosa Heads and Shoalhaven also fetching premium prices. These regional disparities in revenue versus occupancy and daily rates highlight the importance of location in the Airbnb market. Some areas experience elevated demand and can afford to charge higher rates due to their unique appeal to tourists, proximity to certain attractions and the seafront, or limited accommodation availability.