According to a survey among Chinese luxury shoppers in October 2021, online channels accounted for ** percent of the total luxury spending of China's Gen-Z high luxury spenders (who spent at least ** thousand yuan a year on luxury items) in the past 12 months. In comparison, online channels only contributed to about ** percent of the annual luxury spending for those above 25 years old.
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Oliver Wyman. (November 10, 2021). Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. "Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation." Chart. November 10, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. (2021). Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. "Distribution of Luxury Goods Spending among High Luxury Spenders in China in past 12 Months as of October 2021, by Location and Consumer Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2021, /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman, Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation ÌÇÐÄÆƽâ°æ, /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/ (last visited August 01, 2026)
Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: /statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
