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Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation

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Source

Release date

November 2021

Region

China

Survey time period

October 2021

Number of respondents

3,000 respondents

Special properties

among luxury spenders who spent at least 40,000 yuan in past 12 months

Citation formats

Leading luxury goods categories bought by Chinese luxury shoppers 2021, by age

Published by
Bruna Rocco,
Jun 26, 2025

According to a survey among Chinese luxury shoppers in October 2021, about ** percent of China's Gen-Z high luxury spenders (who spent at least 40 thousand yuan a year on luxury items) purchased luxury apparel in the past 12 months. More than **** of the surveyed luxury consumers aged above 25 said they bought luxury handbags in the past year, while only ** percent of the Gen-Z consumers said the same.

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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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