¹ Based on 9,976 of the most commercially valuable terms in the Flights, Holidays, Holiday types, and Accommodation categories through Google UK. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Leading holiday travel provider websites in the UK Q3 2025, by share of voice
According to a study by , travel provider TUI performed best for holiday search terms in the United Kingdom in the third quarter of 2025. Between July and September 2025, booking.com was the most visible website for users searching for holiday terms through Google UK, with a share of voice of percent. Meanwhile, ****Â ranked second on the list with a ****Â percent share of voice.
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Pi Datametrics. (October 15, 2025). Leading websites for holiday searches in the United Kingdom in 3th quarter of 2025, by share of voice [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. "Leading websites for holiday searches in the United Kingdom in 3th quarter of 2025, by share of voice." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. (2025). Leading websites for holiday searches in the United Kingdom in 3th quarter of 2025, by share of voice. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics. "Leading Websites for Holiday Searches in The United Kingdom in 3th Quarter of 2025, by Share of Voice." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/1175686/leading-holiday-booking-websites-uk/
Pi Datametrics, Leading websites for holiday searches in the United Kingdom in 3th quarter of 2025, by share of voice ÌÇÐÄÆƽâ°æ, /statistics/1175686/leading-holiday-booking-websites-uk/ (last visited July 21, 2026)
Leading websites for holiday searches in the United Kingdom in 3th quarter of 2025, by share of voice [Graph], Pi Datametrics, October 15, 2025. [Online]. Available: /statistics/1175686/leading-holiday-booking-websites-uk/
