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Share of consumers that would be likely to try a restaurant's most sustainable dish over their regular favorite in the United Kingdom as of September 2020

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Sources

Release date

October 2020

Region

United Kingdom

Survey time period

21 to 23 September 2020

Number of respondents

1,031 respondents

Special properties

respondents were likely or very likely to do as stated; respondents would try the most sustainable dish over their regular favorite if they knew what it was

Citation formats

Diners trying a restaurant's most sustainable dish vs. their usual in the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 13, 2022
Consumers are becoming increasingly concerned about sustainability when dining out. In September 2020, a survey in the United Kingdom concluded that ** percent of consumers were likely, or very likely, to try a restaurant's most sustainable dish over their regular favorite, if they knew what it was.
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