According to a survey on mobile apps conducted by in September 2021, approximately ** percent of respondents in Vietnam had never purchased any applications on smartphones. The source also revealed that Vietnamese smartphone users did not purchase mobile apps primarily because the free version of the app provided everything they needed.
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Rakuten Insight. (November 24, 2021). Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. "Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021." Chart. November 24, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. (2021). Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. "Share of Smartphone Users Who Had Purchased Mobile Applications in Vietnam as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Nov 2021, /statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight, Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1280743/vietnam-mobile-app-purchased/ (last visited July 22, 2026)
Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: /statistics/1280743/vietnam-mobile-app-purchased/
