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As of October 2025, Apple accounted for the largest share of page views from mobile devices among the vendors in Vietnam’s smartphone market, with approximately **** percent of the total. Meanwhile, Samsung, a South Korean-based conglomerate and one of the world’s top manufacturers of consumer electronics, took second place with a share of around **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

The race for the top among foreign players

The global giants of the mobile phone industry, Apple and Samsung, have been vying for the top spot in the Vietnamese smartphone market, as Vietnamese consumers, despite the COVID-19 pandemic, continued to show an affinity for higher-end smartphones. Meanwhile, Chinese smartphone brands, such as Oppo, Xiaomi, and Vivo, dominated the mid-range price segment in Vietnam.

The future for Vietnamese homegrown smartphones?

Vsmart, launched in June 2018 by VinSmart, a subsidiary of Vingroup JSC, which is Vietnam’s largest conglomerate, remained the only domestic player among well-known mobile vendors in Vietnam. Vsmart successfully rolled out ** smartphone models, ranging from as low as *** million Vietnamese dong (equivalent to around ** U.S. dollars) to *** million Vietnamese dong. However, VinSmart’s sudden decision to halt Vsmart production back in May 2021 left Bphone as the last Vietnamese-made smartphone in the market. Bphone, first introduced in May 2015 by Bkav, a Vietnamese leading technology corporation specializing in antivirus software, is one of Vietnam’s earliest self-produced smartphones.