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Market share of mobile operating systems Vietnam 2009-2025
In 2025, Android held the largest share of the mobile operating system market in Vietnam, with a share of around **** percent. iOS ranked second with a market share of approximately **** percent, followed by Samsung.Â
Smartphone market in Vietnam: an overview
Vietnam has one of the highest smartphone penetration rates in Asia. According to a survey conducted in 2020, the mobile phone ownership share in the country reached over ** percent. Apple and Samsung have been in fierce competition over the leading position in the mobile vendor market in Vietnam in recent years. The two tech giants accounted for around two-thirds of the total mobile phone market share in the Southeast Asian country.
Mobile internet and mobile apps in Vietnam
Along with the popular usage of smartphones, mobile internet is widely available and accessible to the Vietnamese population. Additionally, consumers in Vietnam have been spending more and more on mobile apps in recent years. In 2023, consumer expenditure on mobile apps alone reached million U.S. dollars in the country. Regardless of the operating system, game apps have been the most profitable among all app categories.
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StatCounter. (November 21, 2025). Market share of mobile operating systems in Vietnam from 2009 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/928956/vietnam-mobile-os-share/
StatCounter. "Market share of mobile operating systems in Vietnam from 2009 to 2025." Chart. November 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/928956/vietnam-mobile-os-share/
StatCounter. (2025). Market share of mobile operating systems in Vietnam from 2009 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/928956/vietnam-mobile-os-share/
StatCounter. "Market Share of Mobile Operating Systems in Vietnam from 2009 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2025, /statistics/928956/vietnam-mobile-os-share/
StatCounter, Market share of mobile operating systems in Vietnam from 2009 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/928956/vietnam-mobile-os-share/ (last visited July 20, 2026)
Market share of mobile operating systems in Vietnam from 2009 to 2025 [Graph], StatCounter, November 21, 2025. [Online]. Available: /statistics/928956/vietnam-mobile-os-share/
