According to a report conducted by in Vietnam in 2021, around **** percent of the Vietnamese esports audience stated that it was likely for them to purchase technology products recommended by gamer key leader opinions (KOLs) they followed. Meanwhile, over ** percent of them were very likely to do so. Product categories irrelevant to gaming, such as food & beverages and clothing also gained interest among these respondents when advertised by KOLs.
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Decision Lab. (October 21, 2021). Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. "Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. (2021). Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. "Intention to Purchase Products Advertised by Key Opinion Leaders (Kols) among Esports Audience in Vietnam as of October 2021, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab, Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category ÌÇÐÄÆƽâ°æ, /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/ (last visited July 30, 2026)
Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
