According to a report conducted by in Vietnam in 2021, one in every ten respondents made a purchase based on advertisements by gamer KOLs within the last days at the time of the survey. In total, approximately **** percent of the Vietnamese esports audience purchased products advertised by gamer key opinion leaders (KOLs) in the past month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Decision Lab. (October 21, 2021). Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/
Decision Lab. "Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/
Decision Lab. (2021). Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/
Decision Lab. "Share of Esports Audience Purchasing Products Advertised by Gamer Key Opinion Leaders (Kol) in Vietnam as of October 2021, by Last Purchase Date." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/
Decision Lab, Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date ÌÇÐÄÆƽâ°æ, /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/ (last visited August 04, 2026)
Share of esports audience purchasing products advertised by gamer key opinion leaders (KOL) in Vietnam as of October 2021, by last purchase date [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280527/vietnam-purchase-of-products-advertised-by-gamer-kols/
