A report conducted by in Vietnam in 2021 revealed that for approximately **** percent of Vietnamese esports audience followed mostly key opinion leaders (KOLs) who were gamers. In comparison, around ** percent of respondents followed very few gamer KOLs.
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Decision Lab. (October 21, 2021). Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. "Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. (2021). Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. "Share of Esports Audience following Key Opinion Leaders (Kols) in Vietnam as of October 2021, by Type of Kols." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab, Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs ÌÇÐÄÆƽâ°æ, /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/ (last visited August 03, 2026)
Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
