The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."
The statistic has been compiled from several reports by the source.
Figures have been rounded.
Citation formats
Number of entrepreneurs active in D2C sales in Romania 2017-2021
The number of entrepreneurs active in direct-to-consumer (D2C) sales in Romania fluctuated over the period under consideration. In 2021, the number stood at thousand individuals, nearly ** thousand fewer than in the previous year.
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Seldia. (July 1, 2022). Individuals active in direct-to-consumer (D2C) selling in Romania from 2017 to 2021 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/
Seldia. "Individuals active in direct-to-consumer (D2C) selling in Romania from 2017 to 2021 (in 1,000s)." Chart. July 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/
Seldia. (2022). Individuals active in direct-to-consumer (D2C) selling in Romania from 2017 to 2021 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/
Seldia. "Individuals Active in Direct-to-consumer (D2c) Selling in Romania from 2017 to 2021 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2022, /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/
Seldia, Individuals active in direct-to-consumer (D2C) selling in Romania from 2017 to 2021 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/ (last visited July 24, 2026)
Individuals active in direct-to-consumer (D2C) selling in Romania from 2017 to 2021 (in 1,000s) [Graph], Seldia, July 1, 2022. [Online]. Available: /statistics/1280231/romania-entrepreneurs-active-in-d2c-sales/
