Traditional transactions were the most prominent in digital advertisement display spending in the Middle East and North Africa (MENA) region in 2020 at about ** percent of total transactions. The total digital advertisement spending in the region was about **** billion U.S. dollars in that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB MENA. (September 22, 2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. "Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*." Chart. September 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. (2021). Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA. "Distribution of Digital Display Advertisement Spending in The Middle East and North Africa Region in 2020, by Transaction Type*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2021, /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
IAB MENA, Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* ÌÇÐÄÆƽâ°æ, /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/ (last visited July 24, 2026)
Distribution of digital display advertisement spending in the Middle East and North Africa region in 2020, by transaction type* [Graph], IAB MENA, September 22, 2021. [Online]. Available: /statistics/1274873/mena-share-of-digital-display-ad-spending-by-transaction-type/
