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An analyst estimated that Apple's news aggregator app, Apple News+, could generate total revenue of 2.2 billion U.S. dollars by 2023. This forecast is based on the estimate that the app brought in revenue of 550 million U.S. dollars in 2020 from a paid subscriber base amounting to around 11 million. The analyst projected that subscriber numbers could hit 19 million by 2023, which could result in 1.1 billion U.S. dollars in subscription revenue and over one billion U.S. dollars in digital ad revenue.