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Both total transactions as well as unique buyers of NFT collectible NBA Top Shot were significantly higher in 2021 than in 2020. The partnership between the NBA and Dapper Labs - creators of another popular NFT called CryptoKitties - deals with virtual basketball cards: These cards consist of video clips or "moments" of specific players in the NBA, including the likes of LeBron James, Luka Doncic, and Steph Curry, and can either be bought directly from Top Shot through pack drops or be traded on an online marketplace. Noticeable is the growth in unique buyers in March 2021, whereas transaction volume stayed relatively the same. The source does not clarify why this specific month led to a big growth in the player base, although it is around the time that the traditional All-Star Game occurs. Regardless, NBA Top Shot stands out as one of the biggest NFTs there is, with some sources stating the collectible reached a market cap that was worth more than * U.S. dollars. As of August 2025, unique buyers have decreased to ****.