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NFT collectible Bored Ape Yacht Club sold millions worth of profile pictures minted on the Ethereum blockchain each day, peaking in August and September 2021. In early September, for instance, auction house Sotheby's sold a bundle of *** NFTs from BAYC for roughly **** million U.S. dollars - making it one of the biggest NFT sales up to that point. Launched by developer Yuga Labs in April 2021, the Bored Ape Yacht Club is a collection of 10,000 profile pictures of disinterested-looking apes with randomly-generated traits (fur, eyes, mouth, background color) and accessories (clothes, earrings, hats). This type of generative NFT collections became popular in 2021 not only for the picture, but as ownership of such an NFT also unlocks certain perks. In the case of BAYC, it, among other things, unlocks access to a Discord server where people can meet fellow owners - including celebrities or pro athletes. Ownership of a Bored Ape NFT also unlocks additional NFT collectibles, which can be traded for potentially high amounts of money. An example of the latter is Bored Ape Kennel Club - or a series of dog NFTs that were sent out to ape owners.