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Main factors that drive brand loyalty of cosmetic brands in the United States and the United Kingdom in 2020

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Sources

Release date

November 2020

Region

United Kingdom, United States

Survey time period

October 21 to 27, 2020

Number of respondents

2,000 respondents*

Special properties

refers to online purchases

Method of interview

Online survey

Supplementary notes

* The number of respondents was as followed:
United States: n= 1,000
United Kingdom: n= 1,000

The survey question is not given by the source.

Citation formats

Factors driving cosmetic brand loyalty in the US and the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 28, 2021
According to a survey on online cosmetic buyers in the United States and the United Kingdom, including customer reviews on an e-commerce website is the main factor to increase brand loyalty. Up to ** percent of respondents stated they were likely to purchase from a beauty store or brand that includes reviews throughout their online platform. Another share of ** percent said they liked brands the most if they send free samples so that consumers can try the products prior to purchase.
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