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Distribution of mobile app spending in the Apple App Store from January to October 2020, by publisher revenue (in U.S. dollars)

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Sources

Release date

December 2020

Region

Worldwide

Survey time period

January to October 2020

Number of respondents

112,000+ publishers

Special properties

Apple App Store only, all app categories, by gross revenues

Citation formats

Mobile app expenditure in the Apple App Store 2020, by publisher revenue

Published by
Christy Tila,
Sep 10, 2021
Between January and October 2020, more than ** percent of all the revenues generated from apps of all categories on the Apple App Store came from large app publishers earning *** million U.S. dollars or more in gross revenues. Small publishers earning up to 100 thousand U.S. dollars accounted for *** percent of the mobile iOS app spending in the examined period, while publishers recording revenues between *** and *** million U.S. dollars only accounted for *** percent of the revenues generated on the Apple App Store.
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Topics

Apple App StoreAppleMobile app usageApp storesMobile app monetization
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