As of March 2024, Google.com accounted for over 7.35 percent of referral traffic to Facebook.com. Facebook's second-largest referral traffic driver was msn.com, which generated 4.83 percent of referral traffic to the social media platform. Overall, referrals accounted for slightly less than two percent of traffic to Facebook.
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SimilarWeb. (April 1, 2024). Leading traffic referrers to Facebook.com worldwide as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. "Leading traffic referrers to Facebook.com worldwide as of March 2024." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. (2024). Leading traffic referrers to Facebook.com worldwide as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. "Leading Traffic Referrers to Facebook.Com Worldwide as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb, Leading traffic referrers to Facebook.com worldwide as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1259931/top-web-traffic-referrers-to-facebook/ (last visited July 24, 2026)
Leading traffic referrers to Facebook.com worldwide as of March 2024 [Graph], SimilarWeb, April 1, 2024. [Online]. Available: /statistics/1259931/top-web-traffic-referrers-to-facebook/
