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Leading sources for discovering new music artists among Gen Zs in the Philippines as of April 2021

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Sources

Release date

July 2021

Region

Philippines

Survey time period

April 2021

Age group

15-40 years

Method of interview

Online survey

Citation formats

Sources of new music artists discovered by Gen Zs Philippines 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 14, 2021
According to a survey on audio listenership in April 2021 in the Philippines, the majority of Gen Z respondents stated that they were more likely to have discovered a new music artist through social media. In comparison, ** percent of Gen Z respondents said that they discovered new artists from an artist they already know or listened to while percent discovered new artists from a movie or TV show.
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