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Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021
Share of consumers who bought or considered to buy wine online in China 2021
As of 2021, around ** percent of Chinese consumers have purchased wine online before, while ** percent of consumers were considering buying wine on e-commerce platforms. Recently, e-commerce became an important distribution channel for China's wine retailers.
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* For commercial use only
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Forward Intelligence (Qianzhan). (April 29, 2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021." Chart. April 29, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). (2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of Consumers Who Purchased or Thought about Purchasing Wine on E-commerce Platforms in China in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2021, /statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan), Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1248457/china-share-of-consumers-who-bought-wine-online/ (last visited July 27, 2026)
Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph], Forward Intelligence (Qianzhan), April 29, 2021. [Online]. Available: /statistics/1248457/china-share-of-consumers-who-bought-wine-online/
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