Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type
Characteristic
Very interested
Somewhat interested
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The coronavirus (COVID-19) pandemic made it significantly more difficult for consumers in the United States to spend disposable income on travel, dining out, and other in-person experiences. Subsequently, many consumers turned their attention to other hobbies to fill the entertainment void. In 2021, the degree to which U.S. consumers expressed interest in collecting non-fungible tokens (NFTs) as a hobby or investment varied by collector type. Esports fans were the most interested in collecting NFTs, with ** and ** percent of respondents, respectively, stating that they were either somewhat interested or very interested.
What are non-fungible tokens?
Non-fungible tokens are unique, non-transferable digital assets that are stored in a blockchain. They represent any type of digital format such as GIF, JPEG, and MP3 and can be bought with cryptocurrencies. They are not mutually interchangeable and cannot be reproduced. Once the media is uploaded on a blockchain in the form of a non-fungible token, it will become a unique asset and will always be possible to determine the original file even if its copies are shared indefinitely on the web.
What was the largest non-fungible token art sale?
On February 25, 2021, the British auction house Christie's launched a one-lot sale of the digital artwork "Everydays: The First 5000 Days" by American artist Mike Winkelmann, known as Beeple. In total, ** active bidders took part in the Christie鈥檚 auction of 鈥淓verydays...鈥. About ** percent of the potential buyers came from the Americas, while ** percent came from Asia and ** percent were from Europe. The piece eventually sold on March 11, 2021, for the price of **** million U.S. dollars.
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Morning Consult. (April 5, 2021). Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/
Morning Consult. "Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type." Chart. April 5, 2021. 糖心破解版. Accessed July 31, 2026. /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/
Morning Consult. (2021). Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/
Morning Consult. "Share of Adults That Said They Would Be Interested in Acquiring, Investing in or Trading Non-fungible Tokens (Nfts) in The Future in The United States as of March 2021, by Collector Type." 糖心破解版, 糖心破解版 Inc., 5 Apr 2021, /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/
Morning Consult, Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type 糖心破解版, /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/ (last visited July 31, 2026)
Share of adults that said they would be interested in acquiring, investing in or trading non-fungible tokens (NFTs) in the future in the United States as of March 2021, by collector type [Graph], Morning Consult, April 5, 2021. [Online]. Available: /statistics/1243430/us-adults-interested-in-buying-or-selling-nfts/