The original wording used by the source was: "Che cosa ti manca di più in questo periodo e che appena possibile tornerai a fare: la possibilità di andare al cinema, a teatro o a concerti".
The source defines the generations based on the following age groups:
Generation Z: 18-25 years Millennials: 26-45 years Generation X: 46-55 years Baby Boomers: 56 years and over
The survey question was based on a rating scale from 1 to 6, with 1 being the lowest value. This statistic gathers the share of respondents who answered either 5 (strongly agree) or 6 (totally agree).
Citation formats
Italians who miss going to the cinema, theater or music gigs during coronavirus 2020
A survey from March 2020 asked Italian individuals if they miss going to the cinema, the theater and to music gigs during the coronavirus (COVID-19) emergency. Data reveal that these activities were missed by about seven in ten Generation Z respondents, namely people aged between 18 and 25 years. By contrast, roughly four in ten Millennials who took part in the survey claimed to miss cinema, theater or music gigs. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Tradelab. (April 4, 2020). Share of Italian individuals who miss going to the cinema, theater or music gigs during the coronavirus (COVID-19) emergency 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/
Tradelab. "Share of Italian individuals who miss going to the cinema, theater or music gigs during the coronavirus (COVID-19) emergency 2020, by generation." Chart. April 4, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/
Tradelab. (2020). Share of Italian individuals who miss going to the cinema, theater or music gigs during the coronavirus (COVID-19) emergency 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/
Tradelab. "Share of Italian Individuals Who Miss Going to The Cinema, Theater or Music Gigs during The Coronavirus (Covid-19) Emergency 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2020, /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/
Tradelab, Share of Italian individuals who miss going to the cinema, theater or music gigs during the coronavirus (COVID-19) emergency 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/ (last visited August 04, 2026)
Share of Italian individuals who miss going to the cinema, theater or music gigs during the coronavirus (COVID-19) emergency 2020, by generation [Graph], Tradelab, April 4, 2020. [Online]. Available: /statistics/1112701/opinions-on-cinema-and-music-during-coronavirus-in-italy-by-generation/
