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Main factors influencing purchases of sake as gifts in Japan as of February 2021

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Source

Release date

March 2021

Region

Japan

Survey time period

January 27 to February 12, 2021

Number of respondents

1,324 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us what you pay attention to when choosing sake."

Citation formats

Factors influencing sake gift purchases in Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 17, 2021
According to a survey conducted in 2021 in Japan, the leading factors influencing purchase decisions for sake as a gift were the brewer's name or brand name and the flavor, with more than ** percent of respondents naming the two factors.
The grade of special designation followed as the third most important factor, with ** percent of respondents paying attention to the product designation. Special-designation sake refers to premium sake which is graded according to the polishing ratio of rice grains, the ratio of fermented rice used, and whether distilled alcohol is added.
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Topics

Sake market in JapanAlcoholic beverages market in JapanNon-alcoholic beverages market in JapanBeer industry in JapanEating behavior in Japan
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