* Modern retail - Consists of hypermarkets, supermarkets, online stores and discounters.
Hypermarket - Sales area between 3,000 to 6,000m², substantial non-grocery store offering.
Supermarket - Sales area ranging from 300 to 6,000m², store offering is predominantly food.
Discounter - Sales area from 300 to 1,500m² (potentially up to 6,000m²), narrow range (<4,000 SKUs) with a focus on everyday low prices. Offerings typically dominated by private label and stores operate with low-cost business model.
Citation formats
Sales area growth in modern food retail in Russia 2020, by store format
The most significant sales area growth was recorded for the discounter stores in Russia in 2020, at over ** percent year-over-year. Hypermarkets, on the other hand, reported a decrease by *** percent in total sales area compared to 2019.
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McKinsey & Company. (March 25, 2021). Year-on-year sales area growth in the modern food retail segment in Russia in 2020, by store format* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/
McKinsey & Company. "Year-on-year sales area growth in the modern food retail segment in Russia in 2020, by store format*." Chart. March 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/
McKinsey & Company. (2021). Year-on-year sales area growth in the modern food retail segment in Russia in 2020, by store format*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/
McKinsey & Company. "Year-on-year Sales Area Growth in The Modern Food Retail Segment in Russia in 2020, by Store Format*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2021, /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/
McKinsey & Company, Year-on-year sales area growth in the modern food retail segment in Russia in 2020, by store format* ÌÇÐÄÆƽâ°æ, /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/ (last visited July 31, 2026)
Year-on-year sales area growth in the modern food retail segment in Russia in 2020, by store format* [Graph], McKinsey & Company, March 25, 2021. [Online]. Available: /statistics/1230554/russia-sales-area-growth-in-modern-food-retail-segment/
