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With nearly ** Russian rubles in revenue in 2020, X5 Retail Group ranked as the leading food retailer in Russia. The Russian subdivision of the French company Auchan listed fifth, reporting over * Russian rubles in turnover in the country, over the period under consideration.

Key figures of X5 Retail Group

Founded in 2006, in Moscow, X5 Retail Group was a leading food retailer in Russia with a market share of **** percent, in 2020. To date, the group provides several store formats, meeting thus the needs of a larger audience. Pyaterochka was the most profitable brand of the group, accounting for roughly * Russian rubles in sales in 2020. Pyaterochka also owned the largest number of stores when compared to other labels of the group, amounting to *** shops countrywide. As of March 2021, the X5 Retail Group announced launching the 'pay with a glance' self-checkout format in partnership with Sberbank. The new biometric payment technology was forecasted to be installed in Group's stores by the end of 2021. 

Grocery shopping behavior among Russians

Russia is gradually becoming a consumer-oriented society where good's quality and longevity have become increasingly appreciated product features. However, most of the consumers in the country remain price-conscious. While majority of shoppers in the market are drawn to items on sale, coupons and loyalty programs have a significant impact on customers' purchase plans. Traditional stores like hypermarkets, supermarkets, and next-door groceries remain the preferred format, nonetheless online grocery shopping recorded remarkable growth due to the pandemic outburst.