Until 2015, the study surveyed 10 thousand households; from 2016 onwards, 20 thousand households.
Figures for "other channels" were not provided by the source for years 2011 to 2017 and were calculated manually by deducting the shares of provided channels from 100 percent.
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FMCG turnover share in Russia 2011-2020, by channel
The largest share of sales in the fast moving consumer goods (FMCG) industry in Russia in 2020 belonged to discount stores, measuring at ** percent. Hypermarkets or stores of the Cash&Carry format, whose portion gradually decreased since 2015, accounted for ** percent of the FMCG turnover in 2020.
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GFK Russia. (June 30, 2021). Distribution of the fast moving consumer goods (FMCG) market turnover in Russia from 2011 to 2020, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1052609/russia-fmcg-turnover-share-by-channel/
GFK Russia. "Distribution of the fast moving consumer goods (FMCG) market turnover in Russia from 2011 to 2020, by sales channel." Chart. June 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1052609/russia-fmcg-turnover-share-by-channel/
GFK Russia. (2021). Distribution of the fast moving consumer goods (FMCG) market turnover in Russia from 2011 to 2020, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1052609/russia-fmcg-turnover-share-by-channel/
GFK Russia. "Distribution of The Fast Moving Consumer Goods (Fmcg) Market Turnover in Russia from 2011 to 2020, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2021, /statistics/1052609/russia-fmcg-turnover-share-by-channel/
GFK Russia, Distribution of the fast moving consumer goods (FMCG) market turnover in Russia from 2011 to 2020, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1052609/russia-fmcg-turnover-share-by-channel/ (last visited July 30, 2026)
Distribution of the fast moving consumer goods (FMCG) market turnover in Russia from 2011 to 2020, by sales channel [Graph], GFK Russia, June 30, 2021. [Online]. Available: /statistics/1052609/russia-fmcg-turnover-share-by-channel/
