the study focuses on Brazil, Mexico, Argentina and Colombia. It consisted of an intensive review of data made available by governments and financial institutions, as well as in-depth interviews with 18 financial service providers, including the most relevant traditional banks and neobanks/fintechs
Supplementary notes
The source establishes an approach to financial inclusion, which categorizes consumers according to six pre-defined stages within the financial inclusion cycle:
1. Cash-only consumers: people who do not use financial services.
2. Cash preferrer: people with access to at least one financial product but who uses it rarely.
3. Willing to try: People with a financial account who make small deposits.
4. Cash displacer: People with a financial account who use their basic features, such as transfers, purchases, and bill payments.
5. True believer: People with a financial account who use more advanced features like personal loans, insurances, investments, etc.
6. Master: people with frequent use of advanced banking products.
In 2020, the cash preferring segment in Latin America significantly decreased, as more people adopted fintech platforms. Before the COVID-19 pandemic, around ** percent of the population did not use any financial product, while five months after quarantine, this share dropped to ** percent. People willing to try jumped from ** percent to a quarter of the population during the same period.
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MasterCard. (October 12, 2020). Distribution of the adult population before and during the COVID-19 pandemic in Latin America in 2020, by financial inclusion stage [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1229110/latin-america-financial-inclusion-stage/
MasterCard. "Distribution of the adult population before and during the COVID-19 pandemic in Latin America in 2020, by financial inclusion stage ." Chart. October 12, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1229110/latin-america-financial-inclusion-stage/
MasterCard. (2020). Distribution of the adult population before and during the COVID-19 pandemic in Latin America in 2020, by financial inclusion stage . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1229110/latin-america-financial-inclusion-stage/
MasterCard. "Distribution of The Adult Population before and during The Covid-19 Pandemic in Latin America in 2020, by Financial Inclusion Stage ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Oct 2020, /statistics/1229110/latin-america-financial-inclusion-stage/
MasterCard, Distribution of the adult population before and during the COVID-19 pandemic in Latin America in 2020, by financial inclusion stage ÌÇÐÄÆÆ½â°æ, /statistics/1229110/latin-america-financial-inclusion-stage/ (last visited July 25, 2026)
Distribution of the adult population before and during the COVID-19 pandemic in Latin America in 2020, by financial inclusion stage [Graph], MasterCard, October 12, 2020. [Online]. Available: /statistics/1229110/latin-america-financial-inclusion-stage/