WhatsApp and Tiktok were the most frequently used social media platforms in Kenya, according to a survey conducted as of the second quarter of 2025. Around ** to ** percent of respondents mentioned each channel. Around percent and percent reported using Meta's Instagram and Facebook, respectively.
Kenya's soaring social media landscape
In January 2023, Kenya had a social media user base of **** million, ranking as the third largest within the observed timeframe. This marked a **** increase in social media users compared to the figures recorded in 2014. A majority of people in the country used social media to keep in touch with their loved ones or to read news stories, with both categories having a share of ** percent and upwards.
Digital Dominance in Kenya
The websites with the highest traffic in Kenya were Google with *** million visitors in 2022, whereas YouTube had *** million visitors. The distribution of these visitors shows that the majority of Kenyan people use their mobile phones to connect to the World Wide Web.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
We Are Social, & Hootsuite, & DataReportal. (November 8, 2025). Most used social media platforms in Kenya as of Q2 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1229091/most-popular-social-networks-in-kenya/
We Are Social, und Hootsuite, und DataReportal. "Most used social media platforms in Kenya as of Q2 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1229091/most-popular-social-networks-in-kenya/
We Are Social, Hootsuite, DataReportal. (2025). Most used social media platforms in Kenya as of Q2 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1229091/most-popular-social-networks-in-kenya/
We Are Social, and Hootsuite, and DataReportal. "Most Used Social Media Platforms in Kenya as of Q2 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1229091/most-popular-social-networks-in-kenya/
We Are Social & Hootsuite & DataReportal, Most used social media platforms in Kenya as of Q2 2025 ÌÇÐÄÆƽâ°æ, /statistics/1229091/most-popular-social-networks-in-kenya/ (last visited July 28, 2026)
Most used social media platforms in Kenya as of Q2 2025 [Graph], We Are Social, & Hootsuite, & DataReportal, November 8, 2025. [Online]. Available: /statistics/1229091/most-popular-social-networks-in-kenya/
