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In-app ad length and frequency preferences among puzzle gaming app players in the United States as of 1st quarter 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

Q1 2020

Age group

18 years and older

Special properties

mobile gamers

Method of interview

Online survey

Supplementary notes

Original statement: "Over the course of 10 minutes playing a game app, I would prefer to see..."

Citation formats

Ad length preferences among puzzle app players in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2021
As of the first quarter of 2020, ** percent of U.S. puzzle app players who played word or brain board puzzle games reported that they would prefer to see one ** second ad over the course of ** minutes of playing. Only ** percent of word or brain board puzzle app players reported that they would prefer seeing **** second ads in the same amount of playtime.
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