ÌÇÐÄÆƽâ°æ

As of August 2024, the sales value of clothing in Thailand amounted to approximately *** billion Thai baht. In comparison, the sales value of purses in the country amounted to around ** million Thai baht for that same period. Consumers in Thailand are more inclined to make purchases through online channels for apparel and accessories. 

Fashion trends in Thailand

Apparel and fashion become significant forms of self-expression among Thai consumers, allowing them to convey their individuality through fashion that fits their lifestyles. For instance, as Thai consumers are becoming more aware of health and physical wellness, the demand for fashionable sportswear increases. Whereas the demand for luxury items is also on the rise as Thailand ranked for sales value of luxury fashion in the Asia Pacific region. On the other hand, some Thai consumers are moving towards more sustainable brands of clothing. Traditional Thai textile materials such as Thai silk have been incorporated into luxury brands.

The role of the internet for the apparel industry

Online activities have played a major role in driving the demand and supply of apparel sales in Thailand. Major brands take advantage of online marketing through social media platforms. **** led with the highest share of influencer marketing campaigns by the fashion and beauty industry in Thailand. Thai influencers have played a major part in motivating consumers to purchase clothes and apparel, while also acting as a source for beauty trends. Additionally, e-commerce has provided consumers with convenient channels to purchase apparel and accessories online. The e-commerce revenue of apparel and footwear combined almost reached * billion U.S. dollars in 2023.