In 2019, the average basket of young people aged between 18 and 30 for entry-level brands was **** euros, according to the source. In the same year, the two champions of low-price fashion among Millennials were Kiabi and the Irish brand Primark, which respectively concentrated ** and ** percent of the purchases made by young people in entry-level fashion. The third brand in the ranking was La Halle, with *** percent of the purchases.
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Fashion Network. (September 23, 2019). Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. "Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019." Chart. September 23, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. (2019). Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network. "Breakdown of Clothing Purchases from Entry-level Brands among Millennials in France in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2019, /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
Fashion Network, Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/ (last visited July 29, 2026)
Breakdown of clothing purchases from entry-level brands among Millennials in France in 2019 [Graph], Fashion Network, September 23, 2019. [Online]. Available: /statistics/1223331/entry-level-brands-fashion-preferred-millennials-french/
