ÌÇÐÄÆƽâ°æ

Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2021

Region

China

Survey time period

February 2021

Number of respondents

1,356 respondents

Method of interview

Online survey

Supplementary notes

Virtual hongbao campaigns were a common way for Chinese companies to increase their user engagement and acquire new users during Spring Festival. Users could receive cash incentives by participating in these campaigns.

Citation formats

Users' attitude towards digital red envelope campaigns in China 2021

Published by Zeynep Dierks, Mar 1, 2021
According to a survey conducted in February 2021, around ** percent of Chinese respondents said they have a high acceptance for the digital red envelope campaigns carried out by the online platforms. In the meantime, around **** percent of respondents stated they do not accept the online hongbao campaigns.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Lunar New Year in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesRetail industry in ChinaChristmas season in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.