According to a survey conducted by in South Korea in 2023, around **** percent of male and ** percent of female respondents stated that they did not use online travel agencies as they instead preferred traditional offline travel agencies. About one in five each reported having found better prices by booking directly via the official websites of travel-related services.
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Rakuten Insight. (January 14, 2021). Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. "Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender." Chart. January 14, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. (2021). Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. "Reasons for Not Using Online Travel Agencies for Booking in South Korea as of June 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2021, /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight, Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/ (last visited August 05, 2026)
Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender [Graph], Rakuten Insight, January 14, 2021. [Online]. Available: /statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/