among individuals who wear accessories or clothing that have ability to connect to the internet (via built-in connectivity or tethering) at least once per month.
Supplementary notes
Generation category based on individuals year of birth: generation Z - between 1997 and 2012; millennials - between 1981 and 1996; generation X - between 1965 and 1980; baby boomers - between 1946 and 1964.
Smart wear is defined here as a device with features that can be used without being connected to a smartphone, PC or other connected devices.
Citation formats
Smart wearable users in the United States 2020-2024, by generation
Generation Z smart wearable users in the United States are forecast to increase and close the gap with generation X users by****. As generation Z increases its spending power by entering the workforce, technological advancements are adopted, especially with the smart wearable device segment. Millennial users will be leading the market with steady growth as leaders in this segment.
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eMarketer. (October 7, 2020). Smart wearable users in the United States 2020-2024, by generation (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1202075/smart-wearable-users-generation-united-states/
eMarketer. "Smart wearable users in the United States 2020-2024, by generation (in millions)." Chart. October 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1202075/smart-wearable-users-generation-united-states/
eMarketer. (2020). Smart wearable users in the United States 2020-2024, by generation (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1202075/smart-wearable-users-generation-united-states/
eMarketer. "Smart Wearable Users in The United States 2020-2024, by Generation (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2020, /statistics/1202075/smart-wearable-users-generation-united-states/
eMarketer, Smart wearable users in the United States 2020-2024, by generation (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1202075/smart-wearable-users-generation-united-states/ (last visited July 24, 2026)
Smart wearable users in the United States 2020-2024, by generation (in millions) [Graph], eMarketer, October 7, 2020. [Online]. Available: /statistics/1202075/smart-wearable-users-generation-united-states/
