among high net worth individuals with personal assets over ten million yuan
Supplementary notes
The survey was conducted among 750 respondents with personal assets of over ten million yuan.
50 percent of respondents were female. 50 percent of respondents were male. 40 percent of respondents were from tier-1 cities, 60 percent were from new tier-1 and tier-2 cities.
The respondents' average age was 36 years old, and the average personal assets of respondents were 45 million yuan.
The average number of real estate owned by respondents was three, and the average living space is 280 square meters.
Citation formats
Leading luxury goods among Chinese millionaires based on future buying plans 2022
A survey conducted among Chinese millionaires in 2022 revealed that around ** percent of respondents said that they planned to purchase more luxury jewelries in the next three years. Respectively ** and ** percent of the survey millionaires would increase their consumption on high-end watches and wines.
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Hurun Research Institute. (March 1, 2023). Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/
Hurun Research Institute. "Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/
Hurun Research Institute. (2023). Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/
Hurun Research Institute. "Share of Chinese Millionaires Planning on Increasing Their Consumption of Luxury Goods in next Three Years in China as of 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/
Hurun Research Institute, Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/ (last visited August 04, 2026)
Share of Chinese millionaires planning on increasing their consumption of luxury goods in next three years in China as of 2022, by type [Graph], Hurun Research Institute, March 1, 2023. [Online]. Available: /statistics/1200851/china-perceived-increase-of-luxury-goods-purchases-among-millionaires/
