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Impact of policy change on WhatsApp business account usage in India as of January 2021

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Source

Release date

January 2021

Region

India

Survey time period

January 2021

Number of respondents

7,976 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
"WhatsApp has come out and specifically outlined that data of chats with business accounts along with your profile details, image, contact information will be shared with Facebook, Instagram and third party service providers. Given that will you continue doing chats with business accounts?"

Citation formats

Policy change impact on WhatsApp business account usage India 2021

Published by
Christy Tila,
Feb 9, 2021
In a survey conducted by in January 2021, the majority of respondents in India, fearing data privacy concerns, considered discontinuing their WhatsApp business accounts. On the contrary, around ** percent of the participants decided to continue with the application despite controversial policy change.
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