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Around half of respondents from the consumer goods and retail industry state that deployment of artificial intelligence can help improve customer care. This means that an AI solution can take over augmented conversations to answer customer questions and lead the customer on to the right agent in situations it cannot assist, for example. Additionally, 47 percent of respondents say that AI can greatly enhance inventory management by helping to effectively manage costs and buyers' needs. That is, AI technology tracks quantities of supply and demand at both ecommerce sites and physical locations, ensuring they are in sync.