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Share of surveyed digital reading product users in China as of August 2020, by average monthly spending

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Source

Release date

November 2020

Region

China

Survey time period

August 2020

Number of respondents

1,997 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of January 2021).

According to the original source, respondents who had spent less than 5 yuan on digital reading platforms a month were considered as non-paying users.

Citation formats

Average monthly expenditure on digital reading in China 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 12, 2021
According to a survey on China's digital reading consumers conducted in *, slightly over ** percent of respondents stated that they had spent between **** and ** yuan a month on digital reading services. A majority of paying users chose to purchase books and a single month membership on such platforms.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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