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Paid impressions by platform for online advertisement in France during the first quarter of 2021

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Source

Release date

April 2021

Region

France

Survey time period

Q1 2021

Special properties

France Ad Accounts Benchmark (Facebook and Instagram aggregated)

Citation formats

Paid impressions according to platform for online ads in France Q1 2021

Published by Thuy D., Apr 15, 2021
In terms of paid impressions for France during the first quarter of 2021, the vast majority of them were achieved through mobile applications, which equaled to ** percent of all online paid impressions. Paid impressions or "pay-per-impression" (PPI) is a compensation method that pays based on the number of impressions, or views, that an ad receives. Desktop paid impressions reached less than *** percent.
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Topics

Mobile app usage in FranceMobile app usageMobile messenger and communication appsMobile social media worldwideOnline banking in France
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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