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Leading perceptions among consumers of the definition of a local brand in India in 2020

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Source

Release date

July 2020

Region

India

Survey time period

June 19 to 25, 2020

Number of respondents

1,725 respondents

Method of interview

Online survey

Supplementary notes

Note: Original source question: "What is a local brand?"

The source did not provide the age of respondents.

Citation formats

Consumer perceptions around defining a local brand India 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 15, 2020
In a survey conducted in 2020 in India, regarding the consumer perception around defining a local brand, ** percent of the respondents stated their perception of local brand was a brand manufactured in India. About ** percent of the respondents perceived a brand to be local, when it created job opportunities for Indians.
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