The index depicts the interest of the population towards the products of the category. The index is calculated as the ratio of the share of the number of orders (of all orders containing cosmetic products) to the share of the city population to the total population of Russia.
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Online consumption index of cosmetics in Russia 2020-2021, by city
The highest index of online cosmetics consumption in Russia was observed in Krasnodar between the second half of 2020 and the first half of 2021, at points. Citizens of Chelyabinsk were second by the share of cosmetics orders to the share of population, with *** points.
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Data Insight (RU). (November 11, 2021). Index of online consumption of cosmetic products in Russia from the 2nd half of 2020 to the 1st half of 2021, by location [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/
Data Insight (RU). "Index of online consumption of cosmetic products in Russia from the 2nd half of 2020 to the 1st half of 2021, by location." Chart. November 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/
Data Insight (RU). (2021). Index of online consumption of cosmetic products in Russia from the 2nd half of 2020 to the 1st half of 2021, by location. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/
Data Insight (RU). "Index of Online Consumption of Cosmetic Products in Russia from The 2nd Half of 2020 to The 1st Half of 2021, by Location." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2021, /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/
Data Insight (RU), Index of online consumption of cosmetic products in Russia from the 2nd half of 2020 to the 1st half of 2021, by location ÌÇÐÄÆƽâ°æ, /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/ (last visited August 04, 2026)
Index of online consumption of cosmetic products in Russia from the 2nd half of 2020 to the 1st half of 2021, by location [Graph], Data Insight (RU), November 11, 2021. [Online]. Available: /statistics/1192326/online-consumption-index-of-cosmetics-in-russia-by-city/
