The study analyzed 3,000 public social media posts that were randomly selected from 1,387,163 posts on Facebook, Instagram, Twitter, YouTube, and on public channels on Telegram published from January 1 to July 31, 2020 which contained references to books, book genres, or major book events and had at least one interaction ((like, share, comment, retweet, etc.) or at least 10 views, The posts were by users who indicated Ukraine as their country of residence or did not indicate that but wrote the post in Ukrainian. The coding process identified 2,212 relevant references to reading.
Citation formats
Most popular Instagram accounts about books in Ukraine 2020
Among book-related Instagram accounts in Ukraine, the page of the bookstore Books Ukraine (Книги Украина) with the username "bookstore_ua" had the highest number of user interactions in 2020. The second most popular account was the bookstore Zobibook.
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Ukrainian Book Institute. (November 27, 2020). Leading Instagram pages with posts about books in Ukraine in 2020, by total user interactions (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1190271/instagram-accounts-about-books-ukraine/
Ukrainian Book Institute. "Leading Instagram pages with posts about books in Ukraine in 2020, by total user interactions (in 1,000s)." Chart. November 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1190271/instagram-accounts-about-books-ukraine/
Ukrainian Book Institute. (2020). Leading Instagram pages with posts about books in Ukraine in 2020, by total user interactions (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1190271/instagram-accounts-about-books-ukraine/
Ukrainian Book Institute. "Leading Instagram Pages with Posts about Books in Ukraine in 2020, by Total User Interactions (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Nov 2020, /statistics/1190271/instagram-accounts-about-books-ukraine/
Ukrainian Book Institute, Leading Instagram pages with posts about books in Ukraine in 2020, by total user interactions (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1190271/instagram-accounts-about-books-ukraine/ (last visited July 25, 2026)
Leading Instagram pages with posts about books in Ukraine in 2020, by total user interactions (in 1,000s) [Graph], Ukrainian Book Institute, November 27, 2020. [Online]. Available: /statistics/1190271/instagram-accounts-about-books-ukraine/
