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In 2024, the market size of food delivery services in Japan was estimated to amount to approximately billion Japanese yen. The market size grew considerably since 2020, as the demand for food delivery increased, prompted by the advent of the COVID-19 pandemic. Even after the relaxation of pandemic countermeasures, the use of food delivery and consequently the market size thereof remained at a high level.

Online food delivery market: overview

The online food delivery market in Japan encompasses both groceries and meal delivery services. The market revenue has surged into *** of Japanese yen, primarily fueled by grocery delivery, which constitutes a significant portion of the sector. In 2023, **** was the most broadly used food delivery company in Japan, while **** was the leading food delivery app in Japan in terms of the total number of downloads. Nevertheless, the majority of consumers in Japan purchase food items from traditional supermarkets, with about **** of respondents using online stores for grocery shopping.

Usage patterns

Food delivery is particularly popular among individuals in their *** in Japan. The majority of respondents reported using food delivery services sporadically, less than once **. The leading reason for ordering food online was to purchase *, followed by the * of shopping at any time and place, as well as seeking more options. Notably, younger respondents expressed a higher inclination to utilize food delivery services in the future.