Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
Citation formats
Preferred social media platforms among Italians to follow museums online 2020
According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. About *** in *** respondents claimed to use this social medium to check the online content published by such cultural institutions. Moreover, YouTube was slightly more popular than Instagram, while just *** percent of interviewees claimed to followed museums on TikTok.
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020." Chart. September 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2020, /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/ (last visited August 04, 2026)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020 [Graph], YouGov Italy, September 18, 2020. [Online]. Available: /statistics/1175838/preferred-social-media-platforms-among-italians-to-follow-museums-online/
