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During the third quarter of 2024, music videos recorded the highest category reach, with around ** percent of responding internet users reporting watching this type of video online each week. Around **** percent of respondents reported watching tutorials and how-to videos, while approximately *** in ** respondents reported watching live streamed videos online.

YouTube in France

Over in **French users accessed social media and social video platforms, while in ** reported engaging with social media weekly. However, social video platforms such as TikTok and YouTube have been observed to engage users for longer than social networks. Between March and May 2024, users in France spent approximately **hours monthly on YouTube. Men aged between 25 and 34 years of age were YouTube’s main demographic in France, as the popular video platform’s audience was composed of **** percent of male internet users in this age group.

TikTok in France

The Chinese-developed TikTok is one of the most popular social media sites for users in France. According to a survey conducted in France in June 2024, TikTok was used by around ** percent of respondents and was among the most popular social networks in the country. In 2024, there were an estimated **** million TikTok users in France, an increase of **** percent compared to the previous year. The TikTok audience in France was composed of ** percent women, while ** percent of respondents reporting to use TikTok were men. French women aged between 18 and 24 years were TikTok’s main demographic, as approximately * percent of all the platform’s users in France were young female users.