The study includes stores that specialize in the sales of sports equipment, sports clothing and shoes, goods for tourism and outdoor activities, weapons, and goods for fishing and hunting. Universal marketplaces with the annual sales value of over 100 million Russian rubles were also taken into consideration.
39 online stores of such profile included in the TOP1000 Russian online stores by the number of orders in 2021 are taken under consideration.
Citation formats
Sporting goods e-stores presence on social media Russia H2 2020-H1 2021, by platform
Over the given period ** percent of online sporting goods stores under consideration were present on Vkontakte and on Instagram, while approximately ** percent of e-stores reported having profile on Facebook.
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Data Insight (RU). (February 10, 2022). Online sporting goods stores social media presence in Russia between 2nd half of 2020 to 1st half of 2021, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/
Data Insight (RU). "Online sporting goods stores social media presence in Russia between 2nd half of 2020 to 1st half of 2021, by platform." Chart. February 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/
Data Insight (RU). (2022). Online sporting goods stores social media presence in Russia between 2nd half of 2020 to 1st half of 2021, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/
Data Insight (RU). "Online Sporting Goods Stores Social Media Presence in Russia between 2nd Half of 2020 to 1st Half of 2021, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2022, /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/
Data Insight (RU), Online sporting goods stores social media presence in Russia between 2nd half of 2020 to 1st half of 2021, by platform ÌÇÐÄÆƽâ°æ, /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/ (last visited August 01, 2026)
Online sporting goods stores social media presence in Russia between 2nd half of 2020 to 1st half of 2021, by platform [Graph], Data Insight (RU), February 10, 2022. [Online]. Available: /statistics/1133826/russia-social-media-presence-among-sporting-goods-e-stores/
