The study includes stores that specialize in the sales of sports equipment, sports clothing and shoes, goods for tourism and outdoor activities, weapons, and goods for fishing and hunting. Universal marketplaces with the annual sales value of over 100 million Russian rubles were also taken into consideration.
39 online stores of such profile included in the TOP1000 Russian online stores by the number of orders in 2021 are taken under consideration.
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Online sporting goods share in Russia H2 2020-H1 2021, by type of shop
Between the second half of 2020 and the first half of 2021, shops for tourism and fishing occupied the largest share in the online retail segment of sports and outdoor activities in Russia. Roughly **** of the shops in this segment of online trade were sporting apparel stores.
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Data Insight (RU). (February 10, 2022). Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/
Data Insight (RU). "Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop." Chart. February 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/
Data Insight (RU). (2022). Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/
Data Insight (RU). "Breakdown of Online Sporting Goods Market in Russia between 2nd Half of 2020 and 1st Half of 2021, by Type of Shop." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2022, /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/
Data Insight (RU), Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop ÌÇÐÄÆƽâ°æ, /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/ (last visited July 29, 2026)
Breakdown of online sporting goods market in Russia between 2nd half of 2020 and 1st half of 2021, by type of shop [Graph], Data Insight (RU), February 10, 2022. [Online]. Available: /statistics/1133177/russia-online-sporting-goods-market-share-by-store-type/
