| Characteristic | My country had imposed a closure of all non-essential businesses | I/my family was/were under quarantine and could not leave our home | I/my family was/were practicing social distancing and wanted to minimize our time outside of the home | I wanted to avoid the queues in the supermarket and other shops | I can purchase more items online than in a physical shop | The items I wanted to purchase were only found online or on e-commerce sites | Others |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2020
More information
Region
India
Survey time period
May 7 to 30, 2020
Number of respondents
6,502 respondents
Age group
16 years and older
Special properties
among surveyed respondents who purchased online.
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,865 respondents aged 16 to 24 years,
2,956 respondents aged 25 to 34 years,
1,104 respondents aged 35 to 44 years,
363 respondents aged 45 to 54 years and
214 respondents aged 55 years and older.
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